Google Initiating Crackdown Against Internet Piracy; Blacklists Certain Terms

Google is preparing to launch some serious measures for curbing Internet piracy. The internet search giant which literally every person has used,

hopes to initiate a successful crackdown on internet piracy.

So what exactly are the steps that Google will be taking ? Well some of them include blocking terms that are related with piracy from autocomplete in the search engine. How does Google plan to filter these words? Well it has blacklisted particular terms which include some "naughty words" or sexually explicit words.

Google General Counsel Kent Walker explained four primary changes on the company's Public Policy blog:

• We’ll act on reliable copyright takedown requests within 24 hours. We will build tools to improve the submission process to make it easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and web Search). And for copyright owners who use the tools responsibly, we’ll reduce our average response time to 24 hours or less. At the same time, we’ll improve our “counter-notice” tools for those who believe their content was wrongly removed and enable public searching of takedown requests.

• We will prevent terms that are closely associated with piracy from appearing in Autocomplete. While it’s hard to know for sure when search terms are being used to find infringing content, we’ll do our best to prevent Autocomplete from displaying the terms most frequently used for that purpose.

• We will improve our AdSense anti-piracy review. We have always prohibited the use of our AdSense program on web pages that provide infringing materials. Building on our existing DMCA takedown procedures, we will be working with rightsholders to identify, and, when appropriate, expel violators from the AdSense program.

• We will experiment to make authorised preview content more readily accessible in search results. Not surprisingly, we’re big fans of making authorised content more accessible on the Internet. Most users want to access legitimate content and are interested in sites that make that content available to them (even if only on a preview basis). We’ll be looking at ways to make this content easier to index and find.

What are your views on these policy changes of Google? Let us know in your comments below.

Via Mashable