When it comes to watch almost any type of video online, YouTube is definitely the name that rings as it is known
by almost all internet-goers around the world, considering the fact that the Google owned website has more than 1 billion subscribers. We’ve seen quite a number of improvements, generally, that have come to YouTube, some of them being improvements to the layout and what not. Now, YouTube brings something new yet again, although its ads we’re talking about.
YouTube calls it the TrueView ad format, which has been officially announced. What this basically does is that it allows the site visitors to avoid watching ads that they might not be interested in. How to stop the ads? Well users can look for a countdown button which will allow them to skip an ad, but only after it has played for five seconds, and interestingly, in come cases, it will also allow users to select which ad they would want to view, by presenting them with three pre-roll options.
As it turns out, YouTube has been experimenting with the buttons, which allows its viewers to stop ads from playing for a while, however the other option, which lets viewers watch the ad of their choice, is quite identical to what Hulu offers to its viewers, apart from long-form video content. Advertisers just might like this new ad format from YouTube, because TrueView seems to be a very cost-effective method for advertising, and with a much larger target audience to cater to.
However, TrueView can not be found all over YouTube just yet, as currently it is only available to advertisers that have managed accounts, while they’re also being given the option of opting for TrueView or going ahead with the non-skippable format. Google believes that having given the option to skip ads to the viewer, it would compel advertising companies to make higher quality ads that are more geared towards the web audience, and with the large subscriber base that YouTube have, it can flourish quite easily. What are your thoughts about TrueView ? Let us know in your comments below.
Via Mashable
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